Diversifying Revenue Streams for Major Influencers in Brazil and Mexico
In an ever-evolving digital landscape, influencers face challenges in fully monetizing their audiences across multiple platforms. In this case study, we highlight our partnership with 17 leading social media creators in Brazil and Mexico, focusing on how we helped them diversify their revenue streams.
Our detailed exploration centers on two major examples: Podpah, the biggest podcast in Brazil, and JonVlogs, a prominent lifestyle creator known for his engaging content. This initiative aimed to transform their YouTube content for success on Facebook, reaching new demographics and boosting both engagement and monetization.
The Challenge
Many top influencers, despite their vast followings, tend to rely on one primary platform - limiting growth and revenue potential. For these 17 creators, including Podpah and JonVlogs, several pressing challenges were evident:
01
Relying solely on YouTube meant that algorithm changes, content constraints, and a lack of adaptation to other platforms kept them from fully leveraging their digital presence.
02
High-quality content was not optimized for Facebook’s distinct audience. For example, video formats and clipping strategies that worked on YouTube did not resonate with Facebook viewers, leading to missed opportunities in revenue and engagement.
03
These creators were not fully monetizing their audience or media attention due to a mismatch between their content and the specific needs of different platforms. This not only affected revenue but also restricted their broader business opportunities stemming from increased online visibility.
The Solution
Our strategy focused on repurposing and tailoring content across platforms, ensuring every creator's unique voice was preserved while adapting to the target audience. This involved a collaborative process that encompassed:
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We performed an in-depth review of each creator’s content to identify pieces best suited for repurposing on Facebook. Special attention was given to context, tone, and the inherent value of the original material.
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With a team primarily composed of Gen Z editors and local talent, we ensured that language translations and content edits were done by individuals who deeply understood both the technical aspects and the cultural nuances of engaging Facebook audiences.
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Partner managers directed the overall content strategy and flow, while dedicated editors were assigned per creator. This structure ensured that every repurposed piece was finely tuned to resonate with the new target demographic.
Actionable Tactics Included:
01. Content Audit & Audience Analysis: Identifying high-impact YouTube content for adaptation.
02. Platform-Specific Editing: Customizing clips to better suit Facebook’s style and viewer preferences.
03. Iterative Improvement: Reviewing analytics and refining content based on audience feedback.
“Their strategic editing transformed our approach to content. We got a fresh wave of engagement and dramatically increased our revenue.”
Results & Impact
The initiative yielded significant, measurable improvements across the board:
By diversifying revenue streams through platform-specific content repurposing, these creators experienced notable growth in visibility and monetisation potential.
Results & Impact
The initiative yielded significant, measurable improvements across the board:
By diversifying revenue streams through platform-specific content repurposing, these creators experienced notable growth in visibility and monetisation potential.
This case study demonstrates how a strategic, localised approach to content adaptation can significantly boost revenue and expand community reach.
By repurposing YouTube content for Facebook, we not only enhanced the monetisation potential for 17 creators but also laid the groundwork for further business opportunities.
Our work with Podpah and JonVlogs serves as a prime example of how tailored strategies can drive sustainable growth and stronger cross-platform engagement.
Our Work
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