“Starting from nothing, we amassed 300,000 followers across three platforms in just months - game‑changing for our brand.”
Kingpyn - International Influencer Boxing
Kingpyn is an international influencer boxing organisation that brings together creators from around the world.
Tasked with launching the brand and growing its presence in two key markets - Brazil and the UK - we focused on building Kingpyn’s social channels from the ground up, securing high‑profile media partnerships, and promoting two flagship events in London and Dublin.
The Challenge
As a brand-new entrant in the fast‑moving world of influencer boxing, Kingpyn faced three major hurdles:
Zero Brand Awareness
With no existing social footprint, Kingpyn needed to capture attention in crowded sports and entertainment landscapes.
Competitive Media Landscape
Securing broadcast and streaming coverage in Brazil and the UK - markets dominated by established sports leagues - required persuasive partnerships.
Global Relevance
To position Kingpyn as a truly international event, we had to attract creators and audiences from diverse regions while still tailoring appeal to local fans.
The Solution
Our multi‑pronged strategy combined influencer partnerships, social‑first growth tactics, and major media deals—all executed with precision:
Influencer Partnerships
We enlisted top Brazilian creators like Whindersson Nunes and Jully Poca to seed awareness in Brazil, leveraging their massive followings and authentic voice to introduce Kingpyn to local audiences.
Starting from zero, we built Kingpyn’s Instagram, YouTube, and TikTok channels to over 300,000 followers.
This growth was driven by:
1. In‑house content creation
2. Influencer‑led challenges and cross‑promotions
3. Targeted paid and organic campaigns tailored to each platform’s algorithm
By negotiating with Brazilian TV giant Globo and international sports platform DAZN, we ensured Kingpyn’s flagship events reached millions of viewers, lending instant credibility and scale.
For our London and Dublin events, we curated fight cards featuring influencers from Thailand, Poland, the U.S., Brazil, and beyond—solidifying Kingpyn’s reputation as the premier global influencer boxing league.
Results & Impact
Grew from 0 to 300,000+ followers across Instagram, YouTube, and TikTok
Over 800 million social impressions generated across two events.
Secured broadcast with Globo (Brazil) and DAZN (global), driving international visibility and ticket sales.
These achievements translated into sold‑out shows in London and Dublin, a thriving global community of fans, and a clear roadmap for future seasons.
Synco Accelerate
This project exemplifies Synco Accelerate’s mission - supercharging early‑stage ventures through creator‑driven growth.
By fusing influencer partnerships, social‑first tactics, and strategic media deals, we propelled Kingpyn from launch to global sensation in under a year.
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