Scaling Latin America’s largest content-sales platform
Privacy, Latin America’s largest content‑sales platform, had cemented its position in core markets but sought to elevate its brand reputation and capture affordable market share across new categories and geographies.
In 2024, James Sadler joined as Fractional CMO alongside Matt Slevin for a strategic year of growth. Together, we set out to diversify Privacy’s offering - from comedy and music to fitness and sports - while expanding internationally with a new Miami office and high‑impact cultural activations.
The Challenge
Despite boasting 20 million monthly users, Privacy faced two pressing issues:
Brand Perception & Market Saturation:
The platform needed to stand out amid a crowded digital landscape without unsustainable marketing spend.
Category & Geographic Limits:
Privacy’s initial focus left untapped opportunities in new content verticals and international markets—especially the U.S., where establishing footing requires local credibility and partnerships.
The Solution
To tackle these challenges, we implemented an integrated, creator‑driven growth strategy:
01. We scaled Privacy’s media team and launched targeted campaigns across Facebook, Instagram, TikTok, and programmatic networks. By optimizing toward efficient cost‑per‑acquisition benchmarks, we maximized reach without ballooning budgets.
02. We activated on‑platform buzz through collaborations with culturally resonant creators and brought the brand to life at events such as Brazil’s Carnival.
03. By curating content series in comedy, music, fitness, and sports, we tapped into new audience segments. Our team worked closely with influential creators in each vertical, embedding Privacy into existing communities and cross‑promoting content across platforms to build holistic brand awareness.
“Our Carnival activation was the highlight of the year. We connected face‑to‑face with fans who had only known us online, and the buzz was instant.”
Results & Impact
In just one year of executing this strategy, Privacy achieved transformative growth:
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Monthly users increased from 20 million to 35 million.
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Active paying customers doubled from 9.5 million to 19 million.
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Expanded to 200,000 registered creators, with 80,000 actively contributing content.
These gains not only bolstered Privacy’s bottom line but also solidified its reputation as an innovative, creator‑first platform—both in its home region and abroad.
Synco Accelerate
This project epitomizes Synco Accelerate’s mission - supercharging growth for emerging platforms via creator‑economy strategies.
By integrating paid media, rewards‑driven creator programs, and immersive cultural events, we propelled Privacy from a regional leader to a diversified global powerhouse.
Our Work
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